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What It Really Makes

With James Sinclair

Where you're different from the closest of my businesses, line by line, and what I'd do about each gap.

Put your P&L next to the real ones I've opened on camera. My three numbers, worked out for you.

£7inc VAT. Pay once, keep it

Buy now, £7

Online tool, works on your phone.

Secure card checkout. Your login follows by email. 14 days to change your mind.

The What It Really Makes tool on a phone

So it doesn't matter what you turn, it's about what you keep at the end.
James, 26 May 2025, How Much Money Does My Pub Make?

Every figure on my side is from a P&L I've opened on camera, with the video and the minute beside it.

Who it's for

You've got last year's accounts and no idea whether the numbers are any good.
You've watched me open my books on camera and wondered how yours compare.
You want your three numbers worked out without building a spreadsheet.

What it tells you

Your P&L as a share of turnover: Line by line, next to the closest of my businesses.
Where you're different: Any line more than 5 points worse than mine, and what I'd do about it.
Your three numbers: The monthly P&L, labour to turnover and average customer value, worked out.
Before you bank the profit: What comes off after operating profit.

What you get

Online tool: What It Really Makes
Every P&L I've opened on camera, in one table
Works on your phone, saves as you go
What you enter stays on your device: nothing is uploaded

14 days to change your mind

If it isn't for you, reply to your receipt email within 14 days of buying and you get the full price back.

Questions

How do I get it?

Your login arrives by email straight after you pay. Open the tool from there on any phone or laptop.

How long do I have?

Pay once, keep it.

Where does my data go?

Nowhere. Everything you enter stays in your own browser. Nothing is uploaded and nobody else sees it.

Is this financial advice?

It puts your figures next to numbers I've shown in my videos. My businesses aren't yours, so check anything you act on with your accountant.

What if it's not for me?

You have 14 days. Reply to your receipt email within 14 days of buying and you get the full price back.

Get the tool