Would James Buy It? The 10-Minute Deal Screen

With James Sinclair

By the end, you can score any business for sale in ten minutes and know if it's worth a second look.

One video lesson and a printable scorecard. The 12 checks I run on every business before I decide whether to buy it.

£7Pay once, keep it

Buy now, £7

You're buying the 2-page scorecard. The video lesson comes free with it.

Secure card checkout. Your login follows by email. 14 days to change your mind.

The rules I buy on

Most people overpay for businesses when they buy them. I look for a business that's doing well despite itself, and an owner who wants their time and freedom back.

When I bought my bakery, a £1.8m business, the manager, Tony, stepped up when the owner left and turned out to be the better leader. I was spending a quarter of a million pounds on ice cream with Walls, so when I bought Rossi I moved that spend into it and grew Rossi's turnover by the same amount.

This lesson is those rules, written down as 12 checks you can run on any business for sale in ten minutes.

A little bit of money from a lot of people, a lot of the time.

From the lesson

When I bought the Rossi Ice Cream Company, the day we bought it, within a minute, an order came through and we was delivering ice cream.

Would James Buy It?, the lesson

The 12 checks

Pick one real business you're looking at, tick yes or no against each check on the printed scorecard, then count your yeses.

It works despite the odds
Cash comes in every day
At least £1m of revenue a year
A staple with a hungry audience
Terrible sales and marketing
A competent number two
It folds into what you have
You can add value quickly and easily
It's a great deal
The owner wants out
Cash, a pipeline or assets inside
Little or no cash in

What happened when they put it to work

From reviews of my books and podcast, and from owners who've worked with me. This course is new, so none of these are reviews of it yet.

...it's only when I discovered James Sinclair it dawned on me how little actual business experience most of them have. ... James teaches business and marketing from the position of someone who runs multiple real life, bricks & mortar businesses

Andrew J. GardnerReviewing the Business Broadcast podcast

James showed me what was possible - we were around £400,000 per annum and he just made me push to the next level and we're now turning over £1,000,000!

Carmel JaneOwner, Carmel Jane Photography

I was on the podcast a few years ago, when I was only making £20k per year. I went away and implemented some of the knowledge James shared. Since then, I've done £100k, £80k and £100k. Thank you.

David GottThe Lovely Car Company. Podcast guest

A great read for any business owner, I have taken a lot of great ideas from this book. I have used the rules of your business on page 43 within my company already and it has made a big difference.

Darren TaylorReviewing The Millionaire Clown

In the process of growing my start up I think about what James would say. Sales before operations, E+M=S, you want a business with margin, a business with scale, high barrier to entry, the 4 company philosophy, invest 50% of profits into slow pounds etc etc.

Josh WoodeReviewing the Business Broadcast podcast

James speaks from a place of passion and experience. He's built a fast-growth, profitable bricks-and-mortar business and a dynamic team culture. His talks are fast paced, funny, irreverent and packed with value.

Daniel PriestleyEntrepreneur and best-selling author

What you get

One video lesson: all 12 checks, with the deals behind them
The 2-page scorecard to print and fill in on your next deal
Watch on any device, print the scorecard

14 days to change your mind

If it isn't for you, reply to your receipt email within 14 days of buying and you get the full price back. Your access switches off when the refund goes through.

James Sinclair teaching a room of business owners

Who's teaching this

You're getting me

I run over 40 businesses: a £55m group of companies, over 3,000 staff and one million customers a year.

Every lesson is me, on camera. I'm teaching what I actually do in my own businesses, with the real numbers and the real mistakes.

The frameworks are mine. These are the 12 checks I run on every business before I decide whether to buy it.

I started with a clown suit and a party business. Everything in here is what I learned getting from there to a group I don't have to manage.

Who it's for

You're looking at a business for sale and want to know if it's worth your time.
You'd rather buy a business that already works than build every one from scratch.
You've seen plenty of listings and can't yet tell the good ones from the one-man bands.

Questions

How do I watch it?

On any device, as soon as your login arrives by email. The scorecard is a PDF you print.

How long do I have?

Pay once, keep it. The lesson and the scorecard stay yours for good.

Is this the Business Masterclass?

No. This is one lesson you watch at home. The Masterclass is two days in the room at Ashridge House, 19 and 20 January 2027. Every course points there in the end.

What if it's not for me?

You have 14 days. If it isn't for you, reply to your receipt email within 14 days of buying and you get the full price back. Your access switches off when the refund goes through.

Screen your next deal