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The Newsletter Scorecard

With James Sinclair

Know whether the list is getting stronger, not just bigger.

Put your newsletter numbers in after each send and see whether people are staying, opening and acting.

£7inc VAT. Pay once, keep it

Buy now, £7

Online tool, works on your phone.

Secure card checkout. Your login follows by email. 14 days to change your mind.

Attention and audience, that is the ultimate currency of building serious wealth.
James

Two minutes after each send. The four questions answer themselves, with the direction of travel against last week.

Who it's for

You send a newsletter and only ever look at the subscriber count.
Your open rate is drifting and you can't tell when it started.
You want to know what to change next week, not admire a dashboard.

The four questions it answers

Are we growing?: New subscribers minus unsubscribes, week on week.
Do they stay?: Unsubscribes as a share of the list. Lower is better.
Do they open?: Opened as a share of delivered. Over 20% is flipping fantastic, in my book.
Do they act?: Clicks on what you recommended, and sales when there are any.

What you get

Online tool: The Newsletter Scorecard
Works on your phone, saves as you go
What you enter stays on your device: nothing is uploaded

14 days to change your mind

If it isn't for you, reply to your receipt email within 14 days of buying and you get the full price back.

Questions

How do I get it?

Your login arrives by email straight after you pay. Open the tool from there on any phone or laptop.

How long do I have?

Pay once, keep it.

Where does my data go?

Nowhere. Everything you enter stays in your own browser. Nothing is uploaded and nobody else sees it.

What if it's not for me?

You have 14 days. Reply to your receipt email within 14 days of buying and you get the full price back.

Get the tool